Mobile, Social and Video advertising spend grow by more than 40% in 2012-13

Online as an advertising medium continues to impress the advertisers and have grown by 29% over the previous year by Mar 2013. It was valued at INR 1750 crores in Mar 2012 and has reached at 2260 crores in Mar 2013. The online advertising space comprises search, display, mobile, social media, email, and video advertising.

Search and display continue their dominance with acquiring 38% and 29%, respectively, of the total ad spend, their share of overall ad spend has declined owing to rise of mobile, social, and video advertising. The Social media and video advertising constitute 13 percent (INR 300 Crores), and 7 percent (INR 150 Crores) of the online advertising market, respectively, both growing at the rate of 41% annually, while mobile advertising constitutes around 10% (INR 230 crores) of toal spend, growing by 46% from the previous year.

Please find below the chart of the growth of different categories in terms of ad spend.

All figures are in INR Crores (Source: IMRB)