Mobile Advertising to Boom in 2013?

165 mill mobile Internet users in India by 2014: IAMAI-IMRB

The two major news which were broken out lately have fetched my attention towards a fast growing trend in digital advertising. Last month, the CEO of Google Larry page has hinted that mobile may overtake desktop as a revenue generator for Google. He has also predicted that advertising on mobile will slowly but steadily become more expensive that desktop and last week, Reuters has reported that Social networking company, Facebook doubled its mobile advertising revenue in the fourth quarter. The two giant of internet are showing and predicting a strong growth in Mobile advertising and it seems that sooner than later, it is going to be bigger than desktop. 

We can safely consider that mobile advertising has reached to that threshold point where it is going to take off now and 2013 could be the year when mobile advertising may actually find a lot of advertisers trying this medium to reach out their TG. 

At present, the supply of mobile inventory is more than the demand, hence mobile is an extremely cost effective medium, but as suggested by Larry Page, it is not going to last very long, mobile phones are slowing down Google's desktop business. Only 73 percent of Google's clicks come from desktops.

Everything augurs well for mobile advertising and it seems stage is all set for mobile to take a big leap this year. Don't you feel the same?