YouTube Remarketing: Tool to look forward to?

Remarketing is an effective way to target the users, who have been to your website before. If the marketing objective is to increase the lead or the transaction per user, re marketing probably the best way to go forward because:

Remarketing

1) It is targeted to the people who have already been to your portal or have shown interest in your offerings but didn't take the desired action (transaction in most cases). Hence the spill over in terms of targeting the wrong TG would be minimal,

2) It is extremely helpful to increase the transaction per user, as communication can be customized as per the liking of the users (by looking at the buying behavior), hence conversion is more likely to be higher side.

If you are reading this post, I am assuming that your are aware of the basics of remarketing.

What I have discussed so far is remarketing through google or other third party tools which are targeting the intent of the users (especially in the case of google, since search is the intent based phenomenon). But this post is all about discussing the idea of having a remarketing tool targeting to interest of users. Is my language becoming a bit complicated? Let me try to speak in english... :-)... 

Just imagine a user, who unintentionally lands on your website and your remarketing tool drops a cookie on his browser, he may not be a prospective customer or at least may not require it immediately. Now, look at the different scenario, where a user who is genuinely interested in your offerings comes to your portal, the keyword here is "interested". Even if he doesn't buy your offering immediately but definitely a prospective customer, it makes more sense put your marketing efforts to target the second case (do you think otherwise?). Remarketing on youtube users is a same. Video is by nature an interest based phenomenon, people filter their videos based on their interest and accordingly visit the pages to watch the same. Now just think, if we have a customized offering for a user like this, what are the chances of getting this user converted? Answer is obvious, isn't it?... :-)